We’ve just gone live with the new website for Newcastle Surf School which is the longest running surf school in the Newcastle and Lake Macquarie area.
Website Design for Murchison Wines
I’m excited to unveil the eCommerce website we’ve crafted for Murchison Wines!
Surf, Sand and Silicon: Unveiling Redhead’s Coastal R&D Lab.
Explore the innovative journey of Joshua Leask’s backyard R&D lab in Redhead, where entrepreneurial savvy meets advanced manufacturing technology.
Designing for Onboarding
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.
Building Better Humans Podcast
I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …
My 5 Tech Hacks for Running a Business
I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a cut down summary of the 15 minute presentation but it should give you an insight into my approach.
Design. The Secret Weapon
Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!
How to Write A Media Release
In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.
My Top 5 Tech Movies
Although these stories are fictional, they give us insight into what could be, helping us to prepare for the social, ethical and cultural questions coming our way.
What is your point of differentiation?
When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.
Technology – Friend or Foe?
I’ve been invited to speak at a Small Business Month Event where we will be discussing Technology – Friend or Foe? Where I’ll be sharing some insights into how I have used technology in my business to remain small and agile but profitable, with a growth and lifestyle mindset.
Interview with Troy and Luke from the IDHTTW Podcast
I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast. In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams and much, much more…
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About
psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
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m. (+61) 414 914 087
e. info@psyborg.com.au
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3 Mawson Close
Caves Beach 2281
NSW, Australia
