Discover how to amplify your Christmas marketing with psyborg’s festive touch points. Spread joy & boost customer engagement!
What Is Your Elevator Pitch?
Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.
Brand Workshop with Airphoto Australia
Had a fantastic Brand Workshop with Peter and Tanya from Airphoto Australia.
The difference between a graphic designer and a web designer
In this article I address the common misconception that a graphic designer and a web designer are the same thing. While there are some aspects of a graphic designer and a website designer that do cross over generally they are two different professions.
We’re Finalists for Lake Macquarie City Business Excellence Awards
Super pumped to have been awarded a FINALIST in the Lake Macquarie City Business Excellence Awards for Excellence in Small Business (-20 FTEs). Lake Macquarie is such a great place to live and to do business so I’m honoured to be able to share excitement with the other business finalists. Fingers crossed 🤞
Interview with Craig McGregor from Career Conversations Podcast
I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…
How to get off Google
Whilst most businesses aim get on the very first page of a Google search, there can be some instances where you want to get a particular web page taken out of Google’s search results. In this article I explain how you can do this.
Keep Your Trail Clean
In this article I discuss how being acutely aware of your reputation, or ‘keeping your trail clean’ is a way to ensure you are accountable and credible. It fuels word of mouth referrals and repeat business. Do the best job, make sure your customers are happy and exceed expectations and your trail will be full of clients waiting to get to your door!
Too Trademark Or Not To Trademark
It is a good idea to trademark your business name or logo because it ensures the name and logo design is yours and no-one else can legally take ownership or use it.
What’s in a name? The story behind the psyborg® name.
Sometimes I get asked ‘what’s the story behind the name psyborg®’ and what does it actually mean so I thought I’d take a little time to put it down here.
How to Ask for Testimonials
A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.
Where is your Brand Positioned?
Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.