psyborg, Author at psyborg® Newcastle & Lake Macquarie

The Evolution of the Slogan: From Battle Cries to Brand Identity

In the fast-paced world of marketing and branding, the slogan has become a powerful tool for capturing attention, conveying messages, and defining a brand’s identity.

The Promise – Australian Feature Documentary

Sep 21, 2023 | Event, Web Design Lake Macquarie, Web Design Newcastle

Last night, I had the incredible opportunity to be a part of the premiere for ‘The Promise,’ the Australian Feature Documentary by Craig Hamilton.

Celebrating 18 Years in Business

Sep 20, 2023 | Business, Web Design Lake Macquarie, Web Design Newcastle

Thank you to all of our amazing clients for your 18 years of support, collaboration and opportunity.

Case Study: IMR Website Development and Management

Sep 7, 2023 | Case Study, SEO, Web Design Lake Macquarie, Web Design Newcastle

Creating a user-friendly website that would serve as a comprehensive resource, while also improving the site’s visibility in search engine results for key terms related to the business.

Adding new images to the standard WordPress gallery

Sep 25, 2012 | WordPress

Today a client of ours asked how could they add some new photos to a WordPress Gallery originally created for them. After some searching on the web it was apparent that there was not too much info or tutorials on the topic…

Supporting Alyssa Azar

Mar 6, 2012 | Sponsorship

We are proud to announce that we will be sponsoring and supporting Alyssa Azar and her attempt to be the youngest female in the world to reach the summit of Mt Everest…

What’s the go with the Stick Figures?

Nov 24, 2011 | Branding

If your a driver or passenger, it’s getting that way that probably 1 in 10 cars you pass have a ‘my family tribe’ (or whatever they’re called) sticker plastered on the drivers rear windscreen…

What’s in a Name

Nov 11, 2011 | Branding

Today being 11.11.11, we were inspired to write this article about the power of naming your business! 11.11.11 is quite a wonderful name in that it is easy to remember, it has meaning and it is beautiful to look at cementing in your minds eye…

Engage your Environment

Nov 2, 2011 | Environmental Graphics

Recently, I had the pleasure to collaborate with Steph Hinds, Alan Spicer, Kristy Williams and the rest of the Growthwise team. I was asked to help them with there branding, website, email and environmental graphics…

Search Engine Tips

Jun 22, 2009 | Hints and Tips, Web Design Lake Macquarie, Web Design Newcastle

Did you know that in addition to entering a key word or phrase into your favourite search engine or in particular Google you can also enter various symbols to help maximize your search results…

Search Engine Optimisation

Jun 15, 2009 | Content Marketing, Digital Marketing, Hints and Tips, SEO, Web Design Lake Macquarie, Web Design Newcastle

Anyone with a website and an interest in attracting traffic should read my top 5 tips to ensure your website is Search Engine Optimized (SEO)…

Logo Usage Tips

May 10, 2009 | Hints and Tips

Sometimes you may notice whilst flicking through a newspaper that some companies may mistakenly represent themselves by presenting their logo in a blurry or distorted manner…