Advertising

What Is Your Elevator Pitch?

Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.

Welcome to Day One

Apr 7, 2020 | Advertising, Branding, Design, Interviews, Marketing, Podcasts, Web Design Lake Macquarie, Web Design Newcastle

I recently had the pleasure to be interviewed by Adam Spencer from Welcome to Day One where Adam interviews the untold stories of regional Australia’s startups and entrepreneurs …

SingularityU

Nov 22, 2019 | Advertising, Branding, Culture, Design, Marketing

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

Five Brand Hacks

Oct 29, 2019 | Advertising, Branding, Design, Marketing

I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!

Interview with Dave Eddy from The Location Station Podcast

Feb 14, 2017 | Advertising, Branding, Design, Interviews, Marketing, Podcasts, Web Design Lake Macquarie, Web Design Newcastle

I recently had the pleasure to be interviewed by Dave Eddy from the business and location marketing podcast, The Location Station…

Interview with Holly from Hunter Headline

Feb 12, 2017 | Advertising, Branding, Design, Interviews, Marketing

I recently had the pleasure to be interviewed by Holly Martin from the popular Newcastle business and entrepreneurial blog, Hunter Headline…

Creating a Vision Statement

Jan 4, 2017 | Advertising, Branding, Design, Marketing

A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations…

Is authenticity killing advertising?

Aug 30, 2016 | Advertising, Marketing

Imagine if Cigarette’s had just been invented and marketers began to sell there goods, do you think cigarettes would take off with the new media now available? They would have to contend with social media…

Guest Podcast with Mark Bouris

Jul 21, 2016 | Advertising, Branding, Design, Marketing, Podcasts

Mark Bouris is an Australian businessman who is best known as the founder and chairman of ‘Wizard Home Loans’, Australia’s second largest non-bank mortgage lender behind Aussie Home Loans…