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Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!
In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.
When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.
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psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
m. (+61) 414 914 087
e. info@psyborg.com.au
Suite 2, Shop 3
3 Mawson Close
Caves Beach 2281
NSW, Australia
