Branding

Lagom Smoothies Packaging

Thanks for the gift @lagomsmoothies … can’t wait to try it and great branding and packaging.

Navigating the Future of Branding: Logo and Brand Design in 2024

Feb 8, 2024 | Brand Workshop, Branding, Design, Graphic Design, Logo Design

Discover how psyborg®’s logos harness visual equity to transform brands. Explore our impactful design approach and success stories in logo creation.

Brand Design for BWJ Construction & Maintenance

Feb 6, 2024 | Branding, Brochure, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

psyborg® worked with BWJ Construction & Maintenance to help them brand their business.

Recent catchup with Aaron from 3Finance

Feb 2, 2024 | Branding, Business, Client, Interviews, Web Design Lake Macquarie, Web Design Newcastle

I recently caught up with Aaron from 3Finance to discuss his unique, community-focused approach to mortgage broking.

Too Trademark Or Not To Trademark

Mar 21, 2018 | Branding, Business, Logo Design

It is a good idea to trademark your business name or logo because it ensures the name and logo design is yours and no-one else can legally take ownership or use it.

What’s in a name? The story behind the psyborg® name.

Feb 26, 2018 | Branding, Design

Sometimes I get asked ‘what’s the story behind the name psyborg®’ and what does it actually mean so I thought I’d take a little time to put it down here.

How to Ask for Testimonials

Feb 19, 2018 | Advertising, Branding, Business, Design, Hints and Tips, Marketing

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.

Where is your Brand Positioned?

Jan 20, 2018 | Advertising, Branding, Design, Marketing

Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.

Content Marketing Speeds Up Trust

Aug 13, 2017 | Advertising, Branding, Business, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle

In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…

Personal Branding

Jul 28, 2017 | Advertising, Branding, Design, Marketing, Personal Branding

In this video and blog article I explain Personal Branding and how you can leverage it in your business.

What are your Touch Points?

Jul 10, 2017 | Advertising, Branding, Business, Design, Marketing

In this video and blog article I explain Touch Points and why taking control of them will improve your brand and business.

Exceeding Customer Expectations

Jun 26, 2017 | Advertising, Branding, Design, Marketing

Customers expect, quite rightfully, a certain quality of service from businesses. As consumers I’m sure we’ve all seen a range of qualities from customer services. As a result I am sure we have companies or businesses we will continue to use and those we may steer well clear of…