Branding

The Christian Cross: Symbolism and Modern Graphic Design

Explore the profound symbolism of the Christian Cross in branding and modern graphic design. Discover how this simple yet powerful symbol influences brand identity, storytelling and emotional resonance.

Website Design for interAction

Jan 31, 2024 | Branding, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

We’ve just launched a new website for interAction, showcasing their innovative omni-channel customer communication solutions.

Rebrand Design for Cipherstash

Jan 29, 2024 | Branding, Client, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

psyborg® recently worked with Cipherstash to help them refresh the brand of their business.

Great to catch up with Tony from Amato Property today

Jan 25, 2024 | Branding, Business, Client, Interviews, Web Design Lake Macquarie, Web Design Newcastle

We’ve just rebranded his business and featured an interview with him on Caves Connect.

Where is your Brand Positioned?

Jan 20, 2018 | Advertising, Branding, Design, Marketing

Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.

Content Marketing Speeds Up Trust

Aug 13, 2017 | Advertising, Branding, Business, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle

In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…

Personal Branding

Jul 28, 2017 | Advertising, Branding, Design, Marketing, Personal Branding

In this video and blog article I explain Personal Branding and how you can leverage it in your business.

What are your Touch Points?

Jul 10, 2017 | Advertising, Branding, Business, Design, Marketing

In this video and blog article I explain Touch Points and why taking control of them will improve your brand and business.

Exceeding Customer Expectations

Jun 26, 2017 | Advertising, Branding, Design, Marketing

Customers expect, quite rightfully, a certain quality of service from businesses. As consumers I’m sure we’ve all seen a range of qualities from customer services. As a result I am sure we have companies or businesses we will continue to use and those we may steer well clear of…