Marketing

What Is Your Elevator Pitch?

Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.

Marketing Against the Grain

Apr 30, 2020 | Advertising, Branding, Design, Marketing

Marketing Against...

Welcome to Day One

Apr 7, 2020 | Advertising, Branding, Design, Interviews, Marketing, Podcasts, Web Design Lake Macquarie, Web Design Newcastle

I recently had the pleasure to be interviewed by Adam Spencer from Welcome to Day One where Adam interviews the untold stories of regional Australia’s startups and entrepreneurs …

What Problem Does Your Business Solve?

Feb 10, 2020 | Branding, Business, Hints and Tips, Marketing

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

How to Write A Media Release

Jan 15, 2019 | Advertising, Branding, Design, Marketing

In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.

What is your point of differentiation?

Oct 13, 2018 | Advertising, Branding, Design, Marketing

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

Interview with Troy and Luke from the IDHTTW Podcast

Oct 4, 2018 | Advertising, Branding, Design, Interviews, Marketing, Podcasts

I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast. In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams and much, much more…

Interview with Craig McGregor from Career Conversations Podcast

Jul 1, 2018 | Advertising, Branding, Design, Interviews, Marketing, Podcasts

I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…

How to Ask for Testimonials

Feb 19, 2018 | Advertising, Branding, Business, Design, Hints and Tips, Marketing

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.