I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…
How to Ask for Testimonials
A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.
Where is your Brand Positioned?
Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.
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